According to the UN study titled Politiques et stratégies de communication pour le développement - La situation de la communication pour le développement au Niger (Etat des lieux) for almost a year, Niger has committed - with the financial support of the United Nations Children's Fund (UNICEF) and the United Nations for the Agriculture and Food (FAO) - in the implementation of a national communication policy for development (PNCD) whose objective is to take into account the real concerns of the populations of agro-pastoral areas as much in the choice and defining their own development goals only in the realisation of communication options tailored to their requirements and needs.
In the scheme advocated, the authorities of the time favoured cooperation and information efforts to support and promote the economy through a modernisation of the production methods in the rural world. The main efforts were the popularisation of technical themes, the valorisation of national languages and the collective verbalisation of adequate messages through radio clubs. The creation of a General Commissariat for Human Promotion was part of this political logic which put the Nigerien people at the center of all development actions. This was the ideal of the development society conceived from the beginning, that is, during the 1960s; it was like the substratum of all Niger's options for creating wealth, improving the living conditions and political education of the population so that, aware of the stakes of post-colonisation, they could assume the future of their country.
An urgent challenge of the Nigerien media landscape is the promotion of professionalism among journalists, since most media owners have no journalistic background and usually do not pay much attention to ethical and deontological issues. Another key point is the need to fight fake news on social media, which is more or less a worldwide issue but in Niger is exacerbated by the lack of professional media which can make the necessary fact checking. In order to promote education and increase their own influence, media should also work on spreading news in rural areas where illiteracy is high, by using local languages. For example, the cooperation between newspapers and radios through media review broadcasts can be a way to inform uneducated people. Finally, as in many Sub-Saharan African countries, the biggest media challenge is to develop community radio, the best channel to reach rural areas with low literacy rates.