Audience measurement organisations

Mali’s media measurement body was inaugurated on 15 January, 2019. The Centre de Monitoring et de Contrôle des Médias Audiovisuels (Centre for Monitoring and Control of Audiovisual Media) is attached to the HAC, with the mission of monitoring audiovisual, print and online media operating on the national territory 24 hours a day, 7 days a week. The centre also allows recording, storage and archiving of such programmes on a central technical platform. Through a software on their workstations, authorised users have the possibility to access all live or deferred audiovisual programmes recorded over a year and classified by service, year, month, day and time.

In addition, the centre checks the fairness in media access for political, trade union and professional organisations. It also allows, especially during election periods, the counting and recording of speeches by politicians and candidates on television and local, regional and national radios.