Social networks

According to the 2019 Digital Media News Report, Mexico's Internet penetration is around 65 percent, and the Instituto Nacional de Estadística y Geografía (National Institute of Statistics and Geography) reported that, of the people who have access to Internet services, 76 percent reported to use social media platforms.

The 2019 Media and Devices Usage Report sponsored by Televisa, IAB, and Kantar shows that 93 percent of Mexican Internet users use Facebook, 85 WhatsApp, 74 percent YouTube, and 25 percent Twitter. It is important to emphasise that these percentages represent Internet users, not the Mexican population.

Regarding the use of social media for news consumption, the 2019 Digital News Report also offers valuable information. Up to 91 percent of the users reported getting information from online sources and, specifically, 73 percent from social media. 64 percent of these users expressed to have shared news via social media or email and 43 percent commented on news via social media or website. Finally, we know that 67 percent of Internet users said that they used Facebook for fetching news, 42 percent YouTube, 41 percent WhatsApp, 23 percent Twitter, 19 percent Facebook Messenger and 15 percent Instagram.