Audience measurement organisations

The Agencia Colombiana de Investigación de Medios de Colombia (Colombian Association of Media Research - ACIM) is a non-profit organisation that studies the behaviour of different media through researches, measurements and audience controls. This organisation carries out the General Media Study (EGM), the Colombian Internet Study and the High Profile Colombian Study. It takes care of Continuous Study of Radio Audience (ECAR), which as its name indicates, studies audience of radio, taking into account national, regional and community radio stations, and the audience they reach.

The Centro Nacional de Consultoría (National Consulting Center - CNC) is a private organisation that also led different studies related to the use and consumption of media, marketing and public opinion.

Since 1992 the Brazilian company Kantar Ibope has been responsible for measuring the rating in Colombia. It is a multinational with presence in several countries in Latin America.