Conclusion

The media landscape in Colombia is dynamic and competitive. Although television continues to be the media with the largest audience at the national level, radio and print media occupy a prominent place, with an important audience. The gradual growth of the online media and the use of the Internet should foresee that in future not too distant, this may be the most consumed media at a general level. Today young people consume television, listen to music from the radio and different online platforms and are in communication through the Internet.

The rise of independent media could mean the possibility of counting with a greater number of independent media that allows a greater distancing with political partisanship. Moreover, the existence of different initiatives that aim to denounce issues such as the use of the official guideline in the news could facilitate a greater independent exercise of journalism.

Despite the increasing number of people who inform themselves through social networks and not from traditional media sources, the fact that false news and disinformation exists leads many people to seek confirmation from the more traditional media, tending to trust them for the quality work they do.

Despite many difficulties and different problems that have affected the freedom of expression and the autonomy of journalists, the media are still being sought by a broad audience that follows what is happening in the public agenda, creating a public sphere very useful to make decisions about the context and future of the communities.