Main trends

One of the most common apps in Yemen is Routekick, available also in Oman. It works like Uber and provides the customer any vehicle with a driver (motorcycle, car, mini-van, truck). It works also offline.

Due to the economic crisis in the country and the lack of cash in some areas, Yemen Kuwait Bank offers a new service linked to Yemen Mobile. YK bank provides customers full remote control of their accounts through mobile phones without the need of going to the bank: Customers can cash up their account, check it, withdraw from it. It’s basically the first time a collaboration between the main mobile company and a bank happens, something new for Yemen.

Other widespread apps are Imo and Wechat, used to make video calls, whose popularity is partly due to the fact that Skype was banned by TeleYemen in 2010 because it provided an unauthorised communications service.