There are three important phenomena in the development of the media landscape in Indonesia. First, the media professionalism. After 1998, the number of active media reached 45,00 thank to the ease of setting up an outlet. Although there are many media, those who maintain professional business standards (published regularly and earning income through advertising), are only about 1,000 to 2,000 media. Second, the emergence of media conglomerates. In the past 15 years, there has been an integration and splitting of media into publishing groups. The 12 largest groups control a share of over 50 percent of the media. Third, the development of the Internet. The increasing number of Internet access, thanks to the cheaper costs for both subscription and technology devices (especially cell phones), have changed the way Indonesian public consume media. At the time of writing this report, online media has not yet succeeded in shifting traditional media (television, radio and print press) because of the persisting difficulty in attracting advertising. But in the future, the Internet will surely have a profound effect on the development of the media industry.