Digital media
At the end of 2017 most Honduran newspapers were offering both a digital and a printed version. These digital offers usually consist of two different types of products: A digital version of the newspaper in PDF format or as an application for mobile devices; or, a website, mostly free, where the contents of the newspaper are enriched with pieces written specifically for the web and integrated with videos and images. Articles for the web are organised to optimise their visibility in search engines, such as Google, Bing and Yahoo; social networks are beginning to represent an important channel for incoming traffic flows. The new digital edition allows access through the subscription for free for 7 days to a daily, monthly, semi-annual or annual edition through the kiosk in the App Store and Google Play.
As for digital circulation, in 2015 Diario el Heraldo had around 225,000 views per day; followed by Diario la Tribuna, with 81,700 views; La Prensa, with 61,100; El Libertador, with 30,400; FIDES and newspaper El Tiempo have even lower digital circulation. The Honduran press maintains the same thematic agenda through its print and digital editions. The stagnation of the circulation of the printed editions, as reflected in the comparative figures between 2008 and 2013, marks a trend of mandatory strategic reflection for publishing companies in that aspect. However, in Honduras the emergence of new independent digital newspapers has also started a new trend in investigative journalism. NotiBomba has given a different connotation to news about political scandals and corruption, largely for its ability to use social media to attract new audiences and highlight a report. Although its detractors accuse it of producing undocumented or outright false news, its penetration and influence especially among millennial is marked, largely due to its more upbeat and less solemn style of reporting.
Global consumer trends have caused the broadcasting sector to undergo a series of transformations, in terms of both distribution and content. There has been a significant shift towards webcasting on demand, simultaneous broadcasting on television platforms and broadcasting through specific applications and streaming services. An example of this shift is the use of video streaming such as Facebook Live within national and regional radio news programmes such as Noticias al Momento on HRN and on channels Telesistema 3 and Telesistema 7 of the Televicentro group. At the same time, editorial decisions have begun to favor light entertainment content over more traditional news. It is very likely that these trends are the result of increased competition, personalisation and fragmentation of the demands of the audience and the need to attract advertising investments.
Despite the limited capacity of online channels to attract revenue, most major television players are beginning to integrate digital offerings, usually through websites and applications. One outstanding example is Televicentro App, launched in October 2015 by Televicentro that allows viewers to watch a series of live and archived shows for free. Interactions on social media during broadcasts, as well as social media discussions about television, are also growing. The Frente a Frente program is the most recent example of this dialogue between digital and analog channels, as the live audiences in the daily programs interacts with a crowd of viewers engaging through tweets online that are read and commented live by the presenter of the debate space. This program is among the most popular on Honduran television. Online journalism is constantly adapting and innovating, testing new ways to engage the audience directly, promote content analysis, and responding to the continuous changes in the technological landscape. This innovation process has at times be accompanied by self-censorship, but the space created by social media such as tweets has also favored greater interaction and free exchange between audiences and information producers.
Other digital media companies relevant for number of readers are: Hondudiario.com and Lanoticia.hn; There are also other informative pages such as: Criterio.com, Revistazo.com, Honduprensa, Againstcorriente.com, The HN pulse, Confidential.hn, Connection.hn.