Conclusion
The emerging of new actors and new information offers, the economic crisis combined with technological advances, promote and speeds up important changes in the media landscape of Honduras. Also, the political polarisation that affects Honduras has accentuated the erosion of the current media model for more than three decades. The years of decline in sales and advertising, plus the loss of credibility have caused new investments to stagnate, especially in the broadcasting sector.
There are some media, particularly television, that are still enormously lucrative and provide great benefits to the companies that dominate that sector, despite their outdated formats and genres, and the option of privileging entertainment versus serious and critical content. However, even in this area, the appearance of new digital competitors, in many cases from abroad, has generated uncertainty about the future of the companies that control the current market. The situation of the print media is more critical, due to its constant loss of audience and advertising investment. Meanwhile, the use of new information technologies has displaced traditional market niches and increased advertising revenues, forcing specialisation and migration to digital formats both in the press and on television and at the same time establishing alliances with emerging media to reinforce its offer.
This situation of crisis or, at least, the stagnation of traditional media, coincides with a proliferation of digital media. In the last decade, hundreds of digital publications of all kinds have been launched in Honduras, although the polarisation and politicisation of them in one or another political trend is worrying, confirming the lack of plurality of the Honduran information system.