Due to the political polarisation of Nicaragua, few people enjoy credibility, although there are a lot of opinion leaders in different subjects. At the beginning of March 2019, CCK Centroamérica: Central America Public Relations Agency published a survey on the opinion leaders of greater influence among Nicaraguans. The study found that Catholic Cardinal Leopoldo Brenes and the Archbishop of Managua, Silvio Báez, are the most trustworthy personalities in the country.
Other influencers worth of mention are: Carlos Fernando Chamorro (journalist), José Adán Aguerri (President of the Superior Council of the private company COSEP), Daniel Ortega (President of Nicaragua), Rosario Murillo (Vice President of Nicaragua), Carlos Pella (owner of the Pellas business group), Vilma Núñez (President of the Centro Nicaragüense de los Derechos Humanos - CENIDH), Edgard Tijerino (sports journalist), Denis Martínez (former Major League Baseball player), Ramón “Chocolatito” González (world boxing champion), Shantal Lacayo (fashion designer) and Xiomara Blandino (Miss Nicaragua). These opinion makers have a large following on social networks and are also sources of information and expert guests for other media outlets.