According to a study of 2016 made by the company iLifeBelt, there are 22 million Facebook users in Central America and Dominican Republic. Facebook is the most used social network in the region. In El Salvador, according to the study, there are 3.1 million users, the second country, after Guatemala, with more active accounts. Also in the 2018 report by the same company, 94 percent of Internet users in Central America, accessed using a smartphone. In 2017 Facebook, WhatsApp and YouTube are the most used social networks.
The 2016 survey of Latinobarómetro indicates that 45 percent of Salvadorans who claim to use social networks prefer Facebook, 20 percent YouTube and 14 percent Twitter.
Despite the number of users - El Salvador has just over 6 million inhabitants - Internet access is not yet so widespread in the country. Another Latinobarómetro survey showed that in 2013 there were 68 percent of Salvadorans who said "never or hardly ever" make use of the Internet. The Economic Commission for Latin America and the Caribbean (ECLAC), in a report of 2016, said that El Salvador was one of the countries in the region with the highest growth in Internet introduction, when the data of 2010 and 2015 were compared. However, it was also one of the countries in the region where the gap between urban households that have Internet , compared to rural households that don’t, was greater.
Regarding the social network YouTube, the channel FernanFloo has to date more than 28 million subscribers, more than four times the population of El Salvador. On Twitter, the microblogging social network, 6 out of the top ten accounts by number of followers, belong to news media accounts. This is also the case with the Facebook Fan Pages. In the top ten are: La Prensa Gráfica, Noticias4Vision, El Grafico, Elsalvador.com, El Noticiero and Noticiero Hechos.