Audience measurement organisations

Founded in 1995, MRB Bangladesh is one of the market research organisations and has been doing the task of audience measurement. The company pioneered syndicated media research in the country, including TV-audience measurement, according to its website. It is measuring the number of viewers of TV stations and their choices through installing a device (meter) in a limited number of households. The measurement is questionable as it is done on the basis of a small number of samples collected from only two cities.

There is no proper mechanism to measure the numbers of readership of print press. As per some estimations, one newspaper is read by 6 to 8 persons and that also varies from urban to rural areas. It is the Bangladesh Telecommunications Regulatory Commission (BTRC) that regularly detects and reveals the number of Internet audience.