Historically, newspapers circulation has been low in Bangladesh because of low literacy rate and people’s buying capacity. However, the number of readership is much higher than the circulation as people share newspapers, which again is the result has been part of the social structure in the country. There was a time when dozens of readers read one newspaper throughout the day. The trend continued for several decades until the arrival of the satellite television and Internet.
Bangladesh’s Changing Mediascape - From State Control to Market Forces (2013), a book edited by Brian Shoesmith and Jude WillionGennilo, explains how until the mid-1990s, Bangladesh had little choice when it came to television, radio and telecommunications. The press was an exception with a thriving newspaper culture; on closer examination though it was found to be comprised exposed of a large number of titles with little circulation that were almost exclusively bound to Dhaka.