There were 7.8 million Internet users in Azerbaijan by 2017, around 78 percent of the population. Blogs and civic journalism began to spread around the early 2000s and gave a boost to the development of social media marketing in Azerbaijan. Many bloggers at that time began to engage in smaller online marketing activities. Then, gradually, the use of social networks has become widespread along with social media marketing and the increased use of other digital services, in line with the trends of the rest of the world.
News websites and traditional media outlets in Azerbaijan often lose to social networking news in terms of speed, but in many cases, it is revealed that most of the news which rapidly circulate on social networks have no real basis, and blogs that use social networks as the source of news fall into a net of misinformation. Despite the fact that social networks have the opportunity to quickly reach a wider audience, media outlets are safeguarding their credibility. Thus, if any information shared on a social network refers to news by a media agency, then its reliability is higher. Government interference with Internet content is observed by some users, although not all seem affected.
The most known digital media outlets are Radio Liberty, also broadcasting on local frequencies until January 2009, Meydan TV, currently blocked in Azerbaijan, Marja.az, which mostly presents financial and economy news, Oxu.az, offering entertainment content which attracts mainly young people and 1news.az, a pro-governmental outlet which covers all areas of social and political life and presents content also in Russian language, which attracts the Russian-speaking population.
The online newspaper Bizim Yol, which provides a variety of news, holds the most popular social media presence in Azerbaijan with 1.8 million followers on its daily updated Facebook page.