CAR

Audience measurement organisations

As the media sector of the Central African Republic is not made up of strong and well-managed companies, there is simply no national audience measurement agency that allows audiovisual media not only to manage their programme offerings, but also to know their competitive environment.

While since 1976 no official national audience survey has been conducted, some private organisations, such as Internews and Radio Ndeke Luka, have conducted their own audience surveys among the local population in some parts of the country. Their aim was to accurately calibrate their programme offers.

There is no formal regulation of advertising in CAR. Thus, prices are generally charged according to personal relationships.