Audience measurement organisations
The TV market of Armenia is measured by the company Admosphere Armenia. It was founded in 2015 and is a business partner of the Czech company Mediaresearch, which was renamed Nielsen Admosphere in 2017, becoming part of the world’s largest telemetry measurement company Nielsen. Since 1 April 2016, Admosphere Armenia has provided digital-television audience-measurement data. The radio market monitoring in Armenia is carried out by the company RadioControl Armenia. Almost all of the capital’s radio channels cooperate with it. The company mainly conducts marketing measurements of the radio market to provide information to large advertisers.