The Swiss media market is small and highly fragmented, subdivided into a relatively large German-language media market, a smaller French-language market in the west as well as a very small Italian-language market in the south of the country.
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The biggest union, Syndicom, counts 13,000 members from journalism, print, graphic industry, book trade and visual communication. With 3,500 members SSM (Schweizerisches Syndikat Medienschaffender) holds the interests for journalists working on TV and radio.