Sweden has traditionally been more of a newspaper than television country. Today, it is a very digital country. The internet penetration, in general, is almost 100 percent, and smartphones are also widespread. Most people have access to the internet in their pockets 24/7
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Svenska Journalistförbundet (The Union of Swedish Journalists - SJF) has about 16,000 members and is considered to be strong. The level of organisation of Swedish journalists is high, and SJF is the only professional organisation organising journalists. It is also responsible for labour negotiations.