The Dutch media are going digital at a rapid pace. This is shown by the growth in digital use and in users. With more than 90 percent of the population, online saturation is near. Social media are becoming more important. Traditional print media and TV are losing ground rapidly.
In the digital world, however, traditional media are still important and still dominant on some platforms. The large media brands are still the most viewed. A growth in the use of platforms where traditional media are less important (Snapchat, Facebook, Instagram), however, could change this development.