Audience measurement organisations

In May 1993, ORG-MARG began it’s Nepal operations as a market research company which also conducted household surveys for media audience. The name was changed into Nielsen Nepal in 2002 and since 2003 it conducted a ‘syndicated media survey’ among audiences in urban areas all over Nepal, first monthly and later half-yearly. The survey was discontinued in 2012 due to lack of financial viability.

In 2013, a new non-for-profit distributing company, Sharecast Initiative Nepal, came into existence with the objective of focusing primarily on audience data for content distribution and sustainable local media. Sharecast conducted a basic media survey in 2014 and 2016; it is planning a broader audience survey in 2018. Sharecast also conducts a household survey of the sampled population all across the country.