The majority of Greek media outlets have managed to survive the financial crisis but the media industry still has to deal with the consequences of the crisis in terms of sales, loss of profit, advertising expenditure, staff salaries and emerging costs. The radical growth of new media services (broadband services, digital media, etc.) in conjunction with the developments in new technology puts the media landscape in a consistent state of flux that requires rapid, direct decisions and initiatives from media companies. 

The continuously changing environment, mainly due to new technologies, requires reforms in the regulatory field. There is an ongoing discussion about the role of the NCRTV as well as the EETT as bodies that supervise the media and telecommunications sector and, more specifically, the enhancement of their role and competence.