Audience measurement organisations

The main supplier of media statistics and audience measurement is the Centrum voor Informatie over de Media (CIM). CIM was established in 1971 and is jointly owned (and funded) by media organisations, media agencies and advertisers. CIM’s mission is to provide its members with accurate, reliable and standardised information to commercialise their media, offering a single currency to the advertising market. CIM is quite unique in Europe as it has the sole responsibility of delivering the currency not only to the television sector, but also to newspaper and magazines publishers, radio stations, outdoor venues, cinemas and online media.