The Belgian media landscape is unique in the sense that there is no unified marketplace: markets in the northern and southern part of the country are separated along the lines of the different language communities. Following the decentralisation of the federal state, Flanders and Wallonia have developed diverging policies, which has at its turn resulted into different market structures and media organisations. Except for a few cases, media organisations in both parts have no shared interests in media ventures. Whereas in the North ownership of media organisations has largely remained in the hand of local owners, the French-language market is controlled by media organisations from France and Luxemburg .

Despite the de-politicisation of the press from the 1980s onwards, the newspaper market continues to display a wide array of ideological voices. The enduring evolution of consolidation has produced a concentrated market in both parts of the country, and is threatening media pluralism. Moreover, the shrinking market for newspapers, both in terms of readers and advertising, is putting pressure on the sustainability of news media. Digital revenue only accounts for about 10 percent of total circulation, and has yet not compensated for the losses caused by the decline in circulation. Although television broadcasters are in better shape, partly thanks to the opportunities of online video, the accumulation of power that resides with cable operator Telenet has to be closely monitored.