The media landscape in Sudan reflects an extremely restrictive environment coupled with a lack of institutional support. The media outlets comprised of television, radio, print and recently social media endure restrictive policies and lack freedom of expression, competition and sufficient market analysis. The media professionals are busy fighting for free media, looking for opportunities outside the country or searching for alternative ways of life and radio and allows a small space for stations focusing on entertainment drama and music. The media market and revenue is not developing as the government tends to control all business sectors in the country. Print media, however, has made some progress in challenging the government to give more free space and maintain some control of online content. The strong government control over media limits the creativity. There is no pluralism in Sudan and the government promotes the message of one party and one ruler.