Audience measurement organisations

Ipsos Strategic Marketing carries a range of audience and public opinion surveys in Serbia and the region.

Since 2002, Nielsen Audience Measurement has been providing Television Audience Measurement (TAM) data to the Serbian market based on people-meter systems.

Gemius is a part of an international online research agency that studies the Internet users’ behavior, the Internet audience profiles and online advertising campaign effectiveness.

Interactive Advertising Bureau Serbia (IAB) is an association that is working in the field of measurement and promotion of the digital and interactive marketing in Serbia.

Audit Bureaux of Circulations Srbija (ABC) which worked on reporting print data of its members froze its activities in Serbia in June 2015.