Serbia

Television is by far the most popular type of media in Serbia.Today, there are more than 200 TV stations. Today, there are more than 200 TV stations: five national TV stations, around 100 local and regional stations, over 100 cable stations, with a weekly reach of 6.9 million people.

Print page

66

Press freedom ranking
67.1 %

Internet penetration
56

Peace index ranking
N/A

Most trusted medium
N/A

Net trust index
Parliamentary Republic

Government type

Audience measurement organisations

Ipsos Strategic Marketing carries a range of audience and public opinion surveys in Serbia and the region.

Since 2002, Nielsen Audience Measurement has been providing Television Audience Measurement (TAM) data to the Serbian market based on people-meter systems.

Gemius is a part of an international online research agency that studies the Internet users’ behavior, the Internet audience profiles and online advertising campaign effectiveness.

Interactive Advertising Bureau Serbia (IAB) is an association that is working in the field of measurement and promotion of the digital and interactive marketing in Serbia.

Audit Bureaux of Circulations Srbija (ABC) which worked on reporting print data of its members froze its activities in Serbia in June 2015.

Serbia

66

67.1 %

56

N/A

N/A

Parliamentary Republic

Author

Audience measurement organisations

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