Opinion makers

Nigeria’s 27th most popular website is neither an online newspaper nor the digital version of a print newspaper. Instead, it is lindaikejisblog.com — a news, entertainment, fashions and gossip blog founded in 2006 by then 26-year-old Linda Ikeji at a time when blogging was yet unpopular. Eleven years on, Linda is Nigeria’s highest-paid blogger and the undisputed custodian of soft news in the country’s cyberspace. Other leading Nigerian blogs are Omojuwa.com, Bellanaija.com, Nairaland, 360nobs.com, Naijaloaded.com.ng, Notjustok.com, Stelladimokokokus.com, Lailasblog.com, Misspetitenaijablog.com, and Ogbongeblog.com.