With the birth and rise of social media, Lebanese people have quickly used new technologies to connect, communicate and share information with each other. Over the past years, a slight dip in the demographic trend has been observed, as users over the age of 30 have steadily uptaken social media usage.
Facebook and WhatsApp are the most used social media channels in Lebanon. According to data from the Internet World Stats, with 3.1 million Facebook subscribers (Jun 2016), Facebook penetration in Lebanon is above 50 percent, a rate that indicates a continuous growth and a pervasive use of this social network in the society. The Arab Social Media Report (ASMR 2014) reveals that English is the dominant language on Facebook, with the largest percentage of Facebook posts from Lebanese accounts written in English (78 percent, 32 percent in Arabic and 10 percent in French).
Being connectivity the main reason for people to use social media in the first place, it comes as no surprise that Twitter is by far less popular than Facebook, and Lebanon is no exception. The penetration of Twitter in Lebanon is slightly below 2 percent – as the statistics provided by the aforementioned ASMR demonstrate – with a total number of active users in Lebanon of 178,000 people as of March 2014. As officially defined by Twitter, an “active user” is someone who logs in (but does not necessarily tweets) once a month. As with Facebook, Lebanon is the most gender-balanced country in the Arab world. The estimated number of tweets produced by Twitter users in Lebanon in March 2014 surpassed 18m tweets.