The Italian media landscape is distinguished by two main features. Firstly, print and television media have always overlapped with politics. Even today, in spite of the commercialisation process that took place in the 1980s, the level of political parallelism in the Italian media is notably high.
Secondly, the Italian system is dominated by television. Due to the print press’s elitist nature, audiences tend to turn to television for mainstream reporting. Throughout the years, the dominant position of television has been further consolidated by its large share of advertising revenue, which limits the ability of the print press to invest in content. Similar trends can also be identified in the emergence of new media, which has been slowed by a reluctance to invest outside of traditional televisual media.
In spite of its limitations, the Italian media landscape appears very alive and able to feed a public sphere focused on problems of general interest, which it treats through the eyes of external pluralism.