Georgia

The Georgian media landscape reflects the transitional nature of the democratic system, whereby government interference in the media through formal and informal leverages and strong political parallelism co-exist with strong activism to free and professionalise the media and build a public service broadcasting.

Print page

64

Press freedom ranking
52.9 %

Internet penetration
94

Peace index ranking
N/A

Most trusted medium
N/A

Net trust index
Unitary semi-presidential republic

Government type

Audience measurement organisations

The television market in Georgia is measured by two companies, TV MR Georgia, associated with Nielsen, and Tri Media Intelligence, licensed by Kantar Media.

TV MR Georgia, an associate of Nielsen, operates in Georgia since 2005, while Tri Media Intelligence started in 2016.

The fact there are two measurement organisations on a small market like Georgia reflects the level of polarisation and lack of trust in the sector. Rustavi 2 and its affiliate channels subscribe to ratings measured by TV MR Georgia, while Imedi Media Holding and GPB work with Tri Media Intelligence. According to IREX Media Sustainability Index (2017) two measurement systems confuse advertisers and negatively affect the market. Many media companies use the services of Top.ge, which measures web audiences

Georgia

64

52.9 %

94

N/A

N/A

Unitary semi-presidential republic

Author

Audience measurement organisations

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