Audience measurement organisations

The television market in Georgia is measured by two companies, TV MR Georgia, associated with Nielsen, and Tri Media Intelligence, licensed by Kantar Media.

TV MR Georgia, an associate of Nielsen, operates in Georgia since 2005, while Tri Media Intelligence started in 2016.

The fact there are two measurement organisations on a small market like Georgia reflects the level of polarisation and lack of trust in the sector. Rustavi 2 and its affiliate channels subscribe to ratings measured by TV MR Georgia, while Imedi Media Holding and GPB work with Tri Media Intelligence. According to IREX Media Sustainability Index (2017) two measurement systems confuse advertisers and negatively affect the market. Many media companies use the services of, which measures web audiences