Audience measurement organisations

The market, social and media research company Kantar TNS and the international Internet research and consultancy company Gemius publish regular and publicly available data on the media in Latvia. Kantar TNS regularly publishes its latest findings on press readership, radio and television ratings and Internet use. Gemius, on the other hand, provides figures on the top Internet portals, blogs and e-commerce sites. Statistics on household access to the Internet are gathered by the Central Statistical Bureau. Companies are often commissioned to conduct private studies the results of which become partly known if they are published on the commissioning party’s website, in press releases or press conferences. Results of studies with relevance to the media are sometimes presented by academic representatives of the media environment or government institutions. The public opinion research centre SKDS, the market and social research company GfK and other companies also conduct surveys in Latvia.