In common with many other countries, the media in the UK is undergoing a period of transformation. Perhaps the biggest challenges arise from the changes in consumption, the uncertainty over the sustainability of the press at local, regional and national levels, and the continuing controversial reforms to the system of self-regulation of the press.
In addition, the UK press faces a significant challenge to regain the trust of the public and is the least trusted in Europe. A YouGov survey in 2017 established that almost one third of British adults (32 percent) believe that no type of news – from politics to crime – is reported accurately, honestly and without bias in British newspapers. Within this context, the BBC emerges as one of the most trusted news brands in the latest global Reuters Digital report with two-thirds of its users (70 percent) stating it is ‘best for’ accurate and reliable news.